Utilizing the Family Refrigerator

Utilize the Family Refrigerator

Did you know that the typical American refrigerator acts as the family communications center?  And on average, people open the refrigerator 22 times per day? That’s a lot of exposure that is often overlooked.

Why not display your advertising message in this common but overlooked area?  Think about it, most households use attractive business card magnets to hold important papers, shopping lists, photos, and their children’s artwork.  Why not reinforce the great experience your customers had with your company, by making it convenient for them to keep your contact information?  If they like your company or their interested in what you’re providing, they will more than likely be happy to place your magnet on their refrigerator.  When used, business card magnets will keep your contact information in a convenient location until it’s needed with fewer competing advertisements.  They can also be used to spread the word about events, specials and more.

Stay ahead of the competition and take every opportunity to keep your brand in front of customers and prospects.  Your message needs  constant exposure, paired with stellar customer service and great products to stand out.  Keeping your company memorable and prominent is crucial in helping to navigate the unfriendly economic climate facing many companies today. Business card magnets might be the perfect solution to keep your name front and center.

Place your message here!

Look in your purse, desk or briefcase, and you are likely to find tossed-in business cards.  And you think with the best intentions,  “I will keep these cards in case I ever needed to call a real estate agent, a doctor, a lawyer, etc.”

However the average person is more likely to start from scratch when looking for a particular service.  Social media and technology hase made it really easy to find service providers.  And the biggest reason most people start from scratch is that when you need the typical business card, you probably won’t be able to find it.  You may have a fleeting memory of the information contained on the card, but not enough exposures to remember any of the information needed to make a repeat connection.

Beat the high cost of advertising your business, and simply swamp the field of potential customers with these magnets!  Hand them out everywhere, to anyone you know, or anyone you do business with.  You’ll be surprised to see how many people end up contacting you first for their business needs when they have your information in a convenient location!

Provide potential customers with your information, literally at their fingertips, when they need to contact you.  Simply use our images

auto shop business card magnets

and layouts and send us the wording you want on the magnet… it’s that easy.  You can also upload your own image and layout or use BIC’s free stock backgrounds.  The price includes a FREE4-color process imprint on a white magnet.

Convenience is the name of the game in today’s competitive market.  Customers and potential customers want convenience and nothing provides more convenience than business card magnets.  Hanging on refrigerators and filing cabinets, they tell customers who you are, what you do, and how to contact you.   Include your photo, a coupon, or announce a special event or activity. Send them out periodically so that when they get tired of one card they will have a replacement.  Keep your business card magnet holding up their favorite vacation photo, or their child’s artwork or report card on the refrigerator, so that they are far more likely to take notice and call you first when they need your product or service.

Advertising with Bookmarks, What a Novel Idea!

Early Detection Bookmark

Early Detection Bookmark

Selling, educating, informing and reminding with bookmarks? What a novel idea? Who would have thought it? The fact of the matter is a well-developed bookmark can have a substantial influence on marketing efforts.

They’re typically regarded as placeholders; however, for the avid reader they serve to repeat content over and over, expanding the reach of any organization.  They are an excellent way to place your message front-and-center each and every day.

The key to a successful bookmark marketing campaign is careful planning, so read on to learn bookmark marketing strategies that work.

Identify Your Goals

The first step in marketing and advertising with bookmarks  is to identify campaign goals.  You could print bookmarks as part of a marketing effort, or as part of a PR campaign or even as part of a direct-marketing campaign.  What industry are you working with?  Will they be handed out as part of an event? What do you want to accomplish?

Bookmarks fit any industry beyond the obvious like education and retail.  They are great additions to programs for health and wellness, non profits, financial institutions, and more.

There’s a different approach for a marketing versus a PR bookmark.  A public relations bookmark will typically include coverage for a charitable cause and how you’ve helped it.  They elicit feelings, emotions and thoughts.  Direct-marketing bookmarks have to do even more: They must motivate response.  Identify your goal, and move on.

Keep it Short

What message(s) will support your goal and who is your audience? Understand that people who use bookmarks are interested in reading the books in their laps, and not the bookmarks themselves.

Keep your message brief, clean and to the point.  A short headline and illustrations that convey your message will be noticed every time your audience opens a book and will work (through repetition) to have long-term impact.

Add Value

Add value to your bookmark with a  coupon or event calendar

Adding value to your bookmarks can greatly increase your response. Coupons for products and services are great incentives to keep your bookmark around.

Upcoming event calendars, sports schedules and other information unique to the interests of your audience are all great additions to any bookmark.  For example, perhaps our cat lovers would like to know about cats in famous literary works!

If you can add value and make it interesting, your bookmark stands a much better chance of achieving marketing success.

Distribution Plan

It’s imperative to get your bookmarks in front of the right audience. For some organizations, this can be easy: A library might ask local elementary schools to hand out free bookmarks with a reading program schedule to students, or a minor league baseball team might hand out free bookmarks at a game.  Consider who your organization is targeting, and how to reach the masses.   A well-targeted sales letter package might be the answer.

As you can see, bookmark marketing is a creative way to consistently reach your target audience.  Though it’s often overlooked, bookmark marketing provides an excellent way to connect with your customers on an intimate level that your competitors are missing.  Contact us to create your next promotion from concept to final production.   We have lots of ideas to support your campaign goals!

Promotional Planning: What are Your Needs?

custom t-shirts

Reach Your Audience with Custom Printed Items!

Thinking about using custom apparel and promotional items like t-shirts, hats, pens etc.  for marketing and special events this year?  If so, do you have a handle on how many promotional items you’ll need this quarter or for the first half of the year?  Take our Promotional Planning Survey to help you get control over planning for 2010.

Don’t let your time lines creep up on you this year… take control and plan ahead.  If you’ve ordered promo items before you know that artwork, regular production and standard delivery can take time.  If you’re new to ordering items, it’s important to know that last minute orders cost more for rush production and/or shipment and can result in much frustration and nail biting.   It’s possible to process the order at the last minute (for example, a week before your event) but the costs can really add up fast.

To plan ahead, take our Promotional Planning Survey to (1) determine and prioritize current needs, (2) plan for future needs (3) avoid the frustration and hassle of rush charges.

via Promotional Planning — Custom T-Shirt Makers

Idea of the Day: Hand Sanitizers for Flu Season

Hand Sanitizers... Very Popular This Year

Hand Sanitizers... Will Be (Are) Very Popular This Year

Though it’s still warm in many parts of the country, with fall temperatures and cooler weather comes the threat of flu and colds.   And according to recent news, we may have a very active flu season this year to say the least, which means that keeping germ free will be more important than ever.  Thus the popularity of hand sanitizers for your customers.

With all the buzz about keeping flu free, don’t miss an opportunity to get your logo and the name of your organization on one of these items.  These items are available in sprays and gels, they’re convenient and come in a number of sizes to fit pockets, purses, backpacks and the like.

They come in neat pouches with clips for easy access, and they’re large enough to travel well giving your logo lots of great exposure. At the same time, they’re small enough to be convenient and easy to use when needed.

The best thing is that they are on special right now! So stock up and keep a few for your employees.  We all want a safe and germ free fall and winter.  Your customers will truly appreciate you for thinking of them.  These items are the “must haves”  for the fall and winter season.

To order, contact us or download a fax order form from our website and fax it using the instructions on the form.  To see pricing, click the link below from the Windjammer catalog.

KB Windjammer September 2009

Idea of the Day – Tote Bags

Lunar Convention Tote Bag in Pink

Lunar Convention Tote Bag in Pink

Did You Know? The average promotional bag provides over 1000 impressions!

Hospital maternity wards use promotional tote bags to hold new mother’s literature and product samples from manufacturers. The bags provide a large canvas for their advertising message and make an excellent carry all for the new parents once they are at home.

Polypropylene bags offer an affordable way to gain maximum exposure.  They’re an excellent choice for company picnics, product packaging, training materials, trade shows, and product literature.

Many of our custom printed bags are available with full color printing at no additional charge.

Cross Sell Idea

Introduce a new item or cross sell a group of related items by packaging them in a back pack or tote.  Offer them to customers as a gift with purchase or at a special price, with the back pack as a premium.

This is a great way to get customers to use more than just one of your product.  Sell the packs to the public at your retail outlets or offer them online, with a possible web only special for online orders.

This gift package is great for employee incentives and back to school as well. A number of items can be used to stuff or package your products.  Contact us for more promotional ideas.

How to Choose Promotional Items and Gifts

It’s the time of year where companies are planning gift giving and business building activities for the holidays. This presents a good opportunity to look at the who, what, when, and why of buying promotional items and gifts for your company. The first and most obvious question is, how do you buy promotional items? And how well does your current method work?

For example, do you select the item first, and build a campaign around it, or do you look at other factors and add the item later? Are you working on targeted promotional campaigns, or are you placing your logo on randomly selected items and randomly handing them out?

Are you a planner or more of a last minute shopper? Do you use the same buying approach all the time, or do you use a situational approach? There are suggested methods and most would agree that you need some sort of plan; however, there is no absolute right or wrong answer to any of these questions.

While a lot depends on your company, your industry and your customers, the big question is, does your current method work?

If you feel that your purchases are missing the mark, try looking into the following areas for insight into possible causes.

  • What triggers or motivators are setting things into motion?

What is motivating you to make a purchase? Are you buying because of something specific to your industry, locale or organization? Many purchases are made based events that occur during a special time of year like an anniversary or a specific recognition or holidays.

Others buy because of a situation, to solve a problem like slow sales, low morale, or to improve safety programs. Still others buy to celebrate accomplishments of personal and professional milestones. Is your purchase for a one time or ongoing event? Are you building or improving something that currently exists or buying for something new like a product or a grand opening?


Maybe you buy for a combination of reasons.  If so, different items will address different needs.  Knowing your organization’s purchasing triggers and motivators can place you in a proactive position that allows for planning and taking advantage of opportunities for savings.  Planning helps you better align the items purchased with the overall theme and intention of the event.  A “one size fits all” approach may not work if you are buying to suit many purposes. Finally, if “panic” is always your trigger, you might want to look at some other options.

  • What do you want to accomplish?

This probably sounds like something you’ve heard before, but if you don’t have goals or objectives, now is the time to create some. If you’re not used to setting goals, start with writing down one goal and outline small steps to reach your target.

Another good idea is to create milestones along the way and celebrate their completion as you go along the path to your final goal.  You need to know if you’re on the right track or making progress. Once you accomplish the first goal, proceed to jump in deeper.  The goal here is to be as concrete and tangible as possible. You can’t improve or manage what you can’t measure.

You’ve probably heard of setting SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals. If not, use our link or search online for “SMART goals” for more information. This technique is great for business and personal goal setting.

  • Who is your audience?

Who are you trying to reach? What are they looking for? What action would you like for them to take after receiving your promotion? All the glitter, gold, bells, whistles and blinking lights in the world will not make a difference if you miss the mark with your audience.

For example, giving out the coolest electronic device of the year won’t be effective if the recipients don’t use it.

Keep in mind that something that would make your head turn may do nothing for your customers. Make sure your promotional items are useful and meaningful to your audience in some way.

  • What is your budget?

Are you allocating enough money to reach the goals you’ve set? How much can you spend per item? Are you falling short on funds and having to settle for something you wouldn’t normally buy? If you’re on a tight budget, are there opportunities to partner with other departments, organizations or individuals for co-sponsorship?

The largest quantities usually yield the biggest savings per item. If you need smaller quantities there are many opportunities available for lower minimum quantities and lower pricing.  Another option is to take advantage of pricing options (like EQP and NQP) that allow for huge savings opportunities as well.

If you’re not sure what those terms mean, click on the link to read our article, “Take Advantage of Quantity Discounts and EQP…” for a detailed explanation of how these pricing options work.

Remember our SMART goals? Setting goals that are timely and planning for timely execution is important. Timing is everything.  For example, if you’re purchasing an item to recognize a person or group for outstanding achievement, make the recognition and/or gift as close to the date of the achievement as possible. Strike while the iron is hot to be most effective.

Plan enough time for creating your imprint message and artwork, printing or engraving, and delivery. Plan to receive your custom printed items at least seven working days in advance of an event, so that if there are issues, you can resort to Plan B… and always have a Plan B.

Create a distribution plan to assure that your items reach their intended audience on time as well. Huge amounts of money will be spent on entertaining, gifting, wining and dining this holiday season.  Make sure you’re not missing out on opportunities to make the best decisions when planning purchases this year.

Jump start the planning for your next company milestone or event, and take advantage of our years of experience! Contact us for ideas that will help you meet your goals and obtain successful outcomes. Remember you have a partner in the promotional products industry.  Check our site regularly for promotional items this season and all year long.  We’re constantly adding new and innovative items to our site.  If you have a question about something not online, please call us at 1-888-838-6563.