Create Awareness and Attract More Customers with Special Observances

Holidays and special observances provide excellent opportunities to support your favorite cause and connect with the community.  Sponsoring an event designed to create awareness, even a small observance can start conversations about things that are important to your customers.  Themes can include health, historical events, and current events can lead to positive action and increase your company’s exposure in the community.

For example, the National Women’s History Project‘s 2013 theme for National Women’s History Month is Women Inspiring Innovation Through Imagination: Celebrating Women in Science, Technology, Engineering and Mathematics. They are honoring women in the fields of Science, Technology, Engineering and Mathematics (STEM).

An idea for the month of March, in honor of Women’s History Month, could be to feature women who have excelled in science and technology now and throughout history.  If possible provide information on local women in these fields.  Enhance the celebration by creating an offer for women who sign up for your newsletter (at your brick and mortar facility or website) to receive a free, relevant promotional gift.  The promotional gift should include your logo with a message that includes your theme and contact information.  If customers sign up online, make sure to provide them with a promotional code that they can use to get their free gift.

Another example includes creating awareness regarding health and wellness, which is something that most everyone can relate to.   Even if your company isn’t in the healthcare field, many consumers are concerned about health and fitness.  Health related observances like National Colorectal Cancer Awareness Month and National Nutrition Month provide an opportunity to provide general information and encourage customers and potential customers to schedule screenings and regular check ups.  Partnering with health professionals, hospitals and clinics can boost awareness in your community and provide information on resources that are available.

Contact us for items like t-shirts, napkins, balloons, drinkware, pillboxes, first aid kits, candles, stress reducers and more.  Placing your logo on items with an inspiring message shows customers and potential customers that you care about topics that are important to them and the community.  Increased exposure like this, can go a long way to attracting new customers.  Call us for more ideas or to order promotional items for your next campaign.

March Holidays and Observances

The following observances are approaching in March!  Find more observances by taking a look at our Promo Calendar.  It’s constantly updated so check it often.

Great American Cleanup
Irish American Heritage Month
Mental Retardation Awareness Month
Colorectal Cancer Awareness Month
National Nutrition Month
National Professional Social Work Month
National Women’s History Month

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