Utilizing the Family Refrigerator

Utilize the Family Refrigerator

Did you know that the typical American refrigerator acts as the family communications center?  And on average, people open the refrigerator 22 times per day? That’s a lot of exposure that is often overlooked.

Why not display your advertising message in this common but overlooked area?  Think about it, most households use attractive business card magnets to hold important papers, shopping lists, photos, and their children’s artwork.  Why not reinforce the great experience your customers had with your company, by making it convenient for them to keep your contact information?  If they like your company or their interested in what you’re providing, they will more than likely be happy to place your magnet on their refrigerator.  When used, business card magnets will keep your contact information in a convenient location until it’s needed with fewer competing advertisements.  They can also be used to spread the word about events, specials and more.

Stay ahead of the competition and take every opportunity to keep your brand in front of customers and prospects.  Your message needs  constant exposure, paired with stellar customer service and great products to stand out.  Keeping your company memorable and prominent is crucial in helping to navigate the unfriendly economic climate facing many companies today. Business card magnets might be the perfect solution to keep your name front and center.

Place your message here!

Look in your purse, desk or briefcase, and you are likely to find tossed-in business cards.  And you think with the best intentions,  “I will keep these cards in case I ever needed to call a real estate agent, a doctor, a lawyer, etc.”

However the average person is more likely to start from scratch when looking for a particular service.  Social media and technology hase made it really easy to find service providers.  And the biggest reason most people start from scratch is that when you need the typical business card, you probably won’t be able to find it.  You may have a fleeting memory of the information contained on the card, but not enough exposures to remember any of the information needed to make a repeat connection.

Beat the high cost of advertising your business, and simply swamp the field of potential customers with these magnets!  Hand them out everywhere, to anyone you know, or anyone you do business with.  You’ll be surprised to see how many people end up contacting you first for their business needs when they have your information in a convenient location!

Provide potential customers with your information, literally at their fingertips, when they need to contact you.  Simply use our images

auto shop business card magnets

and layouts and send us the wording you want on the magnet… it’s that easy.  You can also upload your own image and layout or use BIC’s free stock backgrounds.  The price includes a FREE4-color process imprint on a white magnet.

Convenience is the name of the game in today’s competitive market.  Customers and potential customers want convenience and nothing provides more convenience than business card magnets.  Hanging on refrigerators and filing cabinets, they tell customers who you are, what you do, and how to contact you.   Include your photo, a coupon, or announce a special event or activity. Send them out periodically so that when they get tired of one card they will have a replacement.  Keep your business card magnet holding up their favorite vacation photo, or their child’s artwork or report card on the refrigerator, so that they are far more likely to take notice and call you first when they need your product or service.

Fund Raising Idea of the Day

Here’s a case study that illustrates how groups and organizations can work together with local businesses to raise money for charities that support issues and causes that are important to the community. Read on for information that may provide some ideas for your organization.

A fraternity was raising money for a charity and hosted a party where the attendees purchased tickets and proceeds went to the charity. Party favors, including stadium cups, were sponsored by local businesses, which received advertising exposure by having their logo on the cups.

Contact us for stadium cups and other party favors for your next event.

Halloween Safety Tips

Custom Printed Halloween Treat Bags

Ghost, ghouls and monsters aren’t the only things to be afraid of on Halloween.  Accidents and mishaps increase dramatically when children trick-or-treat.  To avoid the many dangers children face while trick or treating, use these tips.  And be aware of potential hazards, taking precautions to eliminate them.  Consider heading for an indoor Halloween party and bypass any chaos or danger.

If your group is planning a Halloween party, visit us for ideas, business building tips, and custom printed Halloween items that can be used for prizes, decorating and give away items.

Costume Safety Tips: These tips can also apply to adult Halloween costumes as well.

  • Wear flame retardant costumes.
  • Make sure your Halloween costume is colorfast so the color doesn’t run onto your other clothes if it rains.
  • Try on costumes before Halloween to allow time for altering.
  • Hem your costumes so you don’t trip and fall.
  • Apply reflective tape to your Halloween costumes or buy costumes that have reflective or glow in the dark capabilities.
  • Avoid cumbersome masks, especially masks that limit your peripheral (vision on each side) vision.  Use make-up instead.
  • Make-up should be hypoallergenic and non-toxic.
  • Wear comfortable, practical shoes.
  • Double tie your shoelaces so you don’t trip.
  • Keep your costume and wig away from candles.
  • Don’t carry fake swords, guns, knives or similar accessories that look authentic. Make sure they’re flexible and cannot harm anyone.

Trick-or-Treating Tips:

  • Carry a flashlight with fresh batteries after dark.
  • Take along money for a phone call.
  • Wear identification that’s easy to read.
  • Always trick or treat in groups, accompanied by an adult.
  • Follow a curfew and take a watch with a back light.
  • Plan your route ahead of time.
  • Stay on the sidewalks and out of the streets. Cross only at intersections and designated crosswalks.
  • Walk. No running.
  • Don’t trample through flower beds and gardens.
  • Watch out for open flames in jack-o-Lanterns.
  • Trick or treat in familiar neighborhoods.
  • Walk with your head up and be aware of your surroundings.
  • Only visit well lit houses. Don’t stop at dark houses.
  • Don’t enter any houses.
  • Carry a spare Halloween bag — in case yours breaks or you fill your original one.
  • Don’t approach unfamiliar pets and animals.
  • Don’t cut across yards and stay out of back yards.
  • Follow traffic signals and don’t jaywalk.
  • Always watch for cars backing up or turning.
  • Review the “stop, drop and roll” procedure in case your costume catches on fire.
  • Never accept rides from strangers.
  • Respect other people and their property.
  • Be polite and say “thank you.”
  • Don’t eat any candy until it’s inspected for tampering under bright lights.
  • Avoid candy that has loose wrappings, is unwrapped, has puncture holes, or is homemade.
  • Small children should not be allowed hard candy they may choke on.
  • Report any suspicious or criminal activity to an adult or the police.

Halloween Safety Tips.

Plan Now for the Busiest Time of the Year

Full Color Custom Plastic Cups

Full Color Custom Cups 12, 17, 20 and 32 Oz. Sizes Avail

Need a low cost way to build your business and gain exposure?  Fall will arrive soon with about 85 days until Halloween.   This is an excellent time to plan a fall event (or several) to promote a company, a person, or an event.  Did you know that Halloween is the second largest retail shopping season, surpassed only by Christmas?  After Halloween, the selling (and printing) season gets really busy, with Thanksgiving and then Christmas.  That doesn’t include the other national observances like National Breast Cancer Awareness Month.

The last quarter of the year is packed full of opportunities to reach out to existing customers and attract new ones.  It would be easy to skip attending or hosting as many of these opportunities as possible if this has been a particularly hard year for your organization.  The economy has been a challenge on multiple fronts.  However when you’re experiencing a slump, it would be a mistake to skip these opportunities because they will set the tone for the rest of this year and the beginning of next year.

Planning is key to the success of any event or promotion on your schedule from now until the end of the year.  Promotional items can be the key to your marketing success because they are very affordable, and they go a long way toward keeping your name in front of customers, prospects and associates over the long term.  If you’re not sure how well they can work for you, consider these books, available on our Amazon bookstore:  The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional ProductsThe Power of Promotional Products.  Ordering promotional (custom printed) items early,  is key to obtaining quality items and taking advantage of sales and discounts to meet your needs.   Ordering early also allows you to avoid frustration from additional fees for expedited production and shipment, limited selection,  and the holiday rush that occurs each year.

Take a look at your planner today and make a list of the events, advertising promotions, conferences and workshops you plan to host or attend through the rest of the year.  Decide which promotional items you’ll need to purchase and make plans to purchase them long before the holiday rush sets in.   Contact us for quality promotional items for budgets of all sizes and manufacturer’s specials for popular, name brand items.

If your planner looks a little empty, look at the business building tip below:

If you’re a small business, consider contacting a community group, church, school etc. and sponsoring or co-sponsoring an event and donating custom printed items Halloween trick or treat bags, t-shirts, cups, balloons  and more with the event logo or theme (and your sponsor message on a portion of the item) for souvenirs.   It’s a great way to make your message highly visible to the public, and family related holidays and observances can provide opportunities to reach children as well as their parents, while promoting goodwill in the community.

Other custom printed items like ribbons, buttons and awards can be used for prizes, raffles and give away items during fall festivals, parades and more.   Contact us or visit our Halloween Headquarters ad for ideas covering the next major holiday.  Then get ready for events scheduled through the rest of the year.  Be prepared to take advantage of the additional opportunities you’ll be presented with during the last quarter.

Promotional Items and Custom Printed T-Shirts.

Halloween Planning: Business Building Alternatives to Trick or Treating

Custom Printed Halloween Bags

In recent years neighborhoods have gone through a state of transition due to the economy and other factors.  It’s not uncommon to be new to a neighborhood or not be fully acquainted with all of your neighbors.  When Halloween rolls around and it’s time for Trick or Treating, parents  can feel a little nervous when it comes to taking their children door to door to collect treats in unfamiliar territory. If the kids make it out for Trick or Treat, parents normally spend time sorting through and inspecting candy before it can be eaten.   What fun is trick or treat when you have reservations about eating the candy?

This anxiety has given rise to more community and group support for Halloween safety.   One solution involves businesses and neighborhoods working together to reduce the anxiety that comes with traditional trick or treating.  Halloween presents an opportunity for companies to contribute to the community by working with neighborhoods, co-sponsoring events and providing a safe alternative for kids, eliminating the need to go door to door.  Neighborhood associations, schools, churches and other organizations are opting for other ways to provide a safe trick or treating environment for kids.

If your group is planning a Halloween event, visit us for ideas, business building tips, and custom printed Halloween items.  In the meantime, here are some non traditional ideas we gathered from iVillage Parent Soup for fun Halloween celebrations, designed to keep the little ones safe and sound.

  • Trunk-Or-Treat — This has been popular in recent years and it works like this:  Find a large, safe area like a  business or church parking lot or even a park.  Participants decorate the trunk of their car for Halloween and provide treats, toys and favors (age appropriate) to kids.  Then parents and children visit all the trunks.  Food, games and prizes can be given for the best decorated trunks, best costume etc.  Fall beverages and treats like apple cider and hot chocolate can be provided.  Here are some ideas for organizing a Trunk or Treat or view a video on a Trunk or Treat event that was sponsored by a church.
  • School Sponsored Trick or Treating — Let students trick or treat with their parents at their schools.  The kids can walk from classroom to classroom or at different decorated booths set up in the gymnasium, while the teachers give out the candy.  Prizes always work well and can be donated by local businesses.
  • Mall or Retailer Sponsored Trick or Treat —  Retailers in a mall, neighborhood or retail center can buy  candy and kid friendly treats and favors.  All  of the children in the neighborhood for example,  aged 2-10 walk around the mall in full costume and go from store to store gathering treats.
  • Neighborhood Association Party — Neighborhood and recreation associations  can plan parties at homes, parks and other safe locations as an alternative to trick or treating, with games, prizes, food and a costume contest.
  • Halloween Hunt — The hunt is structured along the lines of an Easter egg hunt, but it’s held after dark and instead of colored eggs, participants hunt for candy, treats and kid friendly favors.  This presents an excellent opportunity to hand out custom printed, Halloween themed bags with the name of your company printed on the front or back and possibly a coupon attached at the bottom of the bag.  The kids can use glow sticks instead of flashlights to hunt with.  Contests, prizes  and other treats make for a bigger celebration.

Use your creativity and work together to make communities safe and enjoyable for everyone. Visit our Halloween Headquarters for ideas and custom printed items for your Halloween events!