Five Reasons to Give a Business Gift

holidaybanner.jpgholidaybanner.jpgSince the holiday season is here again, it might be helpful to look at some common reasons for business gift giving. Gifts are great for business all year long, not only in December.  Don’t forget about these opportunities to provide a reminder of your company with a thoughtfully selected gift and imprinted message!! 

  1. Closing a sale. Give gifts when a deal is closed to say thank you and congratulations on a major purchase, for example for a new home, appliance, car or a major business purchase.
  2. Ending a project. During the project, to promote teamwork, celebrate the completion of a major phase, provide visibility, generate enthusiasm and show good faith, distribute gifts to users and project participants to say “job well done”. The end of a project is especially significant when you highlight overall accomplishments and contributions.
  3. To demonstrate good will on an ongoing basis. This option is not just based on events or holidays.  Gift giving should be part of an ongoing, year long business strategy.
  4. Personal and business milestones. Personal milestones include retirements, anniversaries, birthdays and promotions.  Reaching or surpassing sales goals, grand openings, the introduction of new products and services, company growth and expansion count as business milestones. A celebration is an excellent time to give gifts.
  5. Referral Gifts. Show appreciation all year long for customer referrals.  Referrals and positive word of mouth can grow your business in major ways.  Use referral gifts to encourage customers for referrals that turn into business.

Make sure to look at our tips for giving holiday cards and gifts.  Visit us online for gift giving ideas.    

Have You Thought About Your Holiday Gift Giving Strategy?

giftsgiftsgiftsgiftsgiftsDoes your company have a gift giving stbusiness giftsrategy? Unfortunately, gift giving is often an afterthought… something that is put off until it has to be done.  Many times during the holidays someone rushes oClick Here to See Gusiness Giftsut at the last minute and buys up a lot of one size fits all gifts. In some firms a search is done of the inventory of promotional items, and everyone ends up with a mug displaying the company logo.  Sound familiar?

Some would say those scenarios are better than giving nothing.  But are they? Without a strategy that considers the most important people… the recipients, are those approaches making a positive impression? Or do they make the gift giving process just another obligatory exchange?

To give business gifts that will be appreciated and used keep these tips in mind when shopping:

§         Avoid giving gifts based solely on what you would like to receive vs. selecting a gift from the perspective of the recipient.  This is especially true when giving gifts to clients.  It’s important to ask yourself, what do your clients value? What would they perceive as a great gift? Is there something that would compliment your product or service that would provide the WOW factor?  The last thing you want is to give a gift that will be junked or recycled to someone else.

§         Gifts to employees and coworkers are just as important as gifts to VIP’s.  We all know that without those who support us, doing business with VIP’s would be very difficult, if not impossible. Right?    

§         Avoid giving gifts that are too personal, for example; intimate apparel, intimate accessories, sleepwear or lingerie, including robes, slippers, etc.  This seems like a common sense rule of thumb, but these gift items are given in the world of business, to men and women more often than one would think.    If you’re trying to encourage relaxation, wellness or a “pamper me” theme, loungewear, like warm ups, yoga pants, sweats, sport shirts, tees, hoodies, etc., things that can be worn outside would be more appropriate in most cases. 

There are times when personal gifts may work well.  For example if you’re giving out robes as part of a resort or spa package, or if you’re promoting travel and the items are part of a destination welcome package with other travel related items.  Keep in mind that many people don’t want to receive personal gifts in public. To avoid offending or embarrassing anyone, it’s probably best to leave those certain kinds of intimate gifts for family exchanges.   

§         Other inappropriate gifts in the workplace are gag gifts, or gifts that have a perceived or implied sexual connotation. Again, these kinds of items can make the recipient extremely uncomfortable and can offend or be misunderstood.

§         Food and beverage items are common gifts during the holidays. Make sure that your recipient is not allergic to the food or an ingredient in the food gifts you provide.  Food labels can help with this; make sure to review them well. There should also be alternatives for people that have a need for sugar free or salt free items.In terms of beverages, gifts of liquor and barware are common gift items.  However, these can be a major issue for some people. There is also the issue of which liquor to choose, scotch, brandy, vodka, wine, etc.? What brand would be best? Use your judgment here and consider the audience. This goes back to research, and knowing the person(s) you’re buying for.  You don’t want to give something with low perceived value.  And you don’t want to offend.

Something as simple as making a choice between coffee, tea, or cocoa can be a challenge for a recipient you don’t know well.  What flavor do you choose? The key is to do some research on the gift recipient; ask someone that knows their preferences, observe their habits or stay away from those gifts.  If you’ve observed your coworker drinking coffee, tea or cocoa every morning, you know that a gift of those items would be appropriate.  If you know your coworker absolutely loves chocolate, a gift of something chocolate would truly be appreciated.

§         Consider cultural differences.  Consider gifts with consideration given to our diverse workforce, global economy and differing cultures. Again, do your research to avoid offending or overlooking anyone.  

§         Be careful with promotional items.  Promotional items are given typically to advertise your own company, not to recognize the accomplishments of the recipients.  Given at the wrong time or with the wrong message, they can actually turn off the recipient. Keep in mind the concept of perceived value.  The goal here (especially during the holidays) is to choose the messages placed on promotional gifts very carefully so that they do not come off as an advertisement for your business, but rather a message or sentiment that reflects good will, gratitude, recognition and appreciation for the relationship, or the accomplishment and/or for their business.    

§         Think of the setting in which the gifts will be received.  Will you send gifts by mail or give them out during a public event, like a holiday gala or office party?  Are the recipients people you know well or is there a mixture of people that you haven’t seen in a while with people you see everyday?  Are you targeting new business relationships i.e. sending items to prospects that may be strangers? Mode of transfer should be considered when selecting business gifts.  

Every situation is different and there are exceptions to every rule, but using these guidelines may help keep you make the best impression with thoughtfully selected gifts.  

The primary goal includes doing your homework on the recipient(s) to give gifts that will be valued and support a positive image for your company.  Make gift giving a priority in your business strategy all year long, not just during the holidays.  

We have promotional items for holiday gift giving.  Let us help you create a message that supports the holiday spirit.  Visit us online for gift giving ideas for the upcoming holiday season. Have production ready orders by December 1 for standard holiday delivery.  Expedited production and delivery is available on selected items until December 10th.